Which Products are Easiest to Sell Online?

by Bob Bly

According to Internet entrepreneurs Brock Felt and Buck Rizvi, products sold online can be divided into four categories:

1 – Products that alleviate the prospect’s pain.

2 – Products that solve a problem.

3 – Products that give or enable pleasure.

4 – Products that prevent a problem or condition.

Of these, #1 and #2 are the easiest to sell, because people feel an urgent need to solve the problem or get rid of the pain.

Pleasure is desirable but its attainment is less urgent, making products in category #3 more difficult to sell.

Products in category #4 are the most difficult to sell – because, as health marketers have long known, people will buy cure but not prevention.
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This article appears courtesy of Bob Bly Direct Response Letter

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